The EU-wide General Data Protection Regulation (GDPR), which came into force on May 25, 2018, enhances customer privacy protection, increases transparency, and standardizes how companies handle customer data.

Suodatinkeskus is committed to protecting its customers’ privacy. This privacy policy explains how we process our customers’ personal data.

Customers of Suodatinkeskus must accept the terms of this privacy policy as part of the general terms of service in order to use the services provided by Suodatinkeskus.

The information we collect can be divided into data provided by the user, data observed through the use of web services, and data derived through analytics.

We use the data to:

• Provide a user-friendly and secure service
• Offer a good customer experience
• Improve product recommendations and marketing
• Develop customer service and e-commerce

The data controller for the personal data processed is:

Suodatinkeskus Suomi Oy
Sammonkatu 50, 33540 Tampere, Finland
Tel. +358 10 279 0000
myynti@suodatinkeskus.com
suodatinkeskus.com

VAT number: FI24857033

For more information about data protection and the processing of personal data, please contact: tietosuoja@suodatinkeskus.com

• Information provided by the user or information that identifies the individual:
• Identifying information, such as name
• Personal identity code, for customer identification when entering into credit agreements
• Passport information or equivalent data required by Customs when ordering goods or services tax-free from outside Finland
• Contact information, such as address, email address, and phone number
• Payment information, including credit agreements and other billing details
• Email address and certificate used for Google or Facebook login

Information observed through the use of web services and data derived from analytics:

• Purchase history, including ordered products with pricing information
• Delivery details, such as chosen delivery method and delivery address
• Product reviews
• Usage data and browsing history in the online store, as well as terminal identification data
• Product recommendation data and other information and identifiers used in targeted content

Providing identification, contact, and payment information is mandatory when purchasing from the Suodatinkeskus website via the Internet.

Personal data is used to:

• Maintain customer relationships
• Deliver, process, and archive orders
• Improve the functionality and services of Suodatinkeskus
• Enhance the customer experience
• For analytical and statistical purposes
• Deliver more personalized targeted content and marketing
• Prevent abuse
• Provide better customer service

The data is processed based on the customer relationship between the customer and Suodatinkeskus, a contract, the use of the website, the customer's separate explicit consent, or legal obligations.

All personal data is protected against unauthorized access and against accidental or unlawful destruction, alteration, disclosure, transfer, or other illegal processing of the data.

Suodatinkeskus stores customer data in Finland. All access to personal data is controlled in accordance with good practices.

Only employees at Suodatinkeskus have access to customer data, and our staff are trained to handle it in a secure and ethical manner. Each of our employees accesses customer data only to the extent necessary to perform their job duties.

We use trusted contractual partners, which means that data may be transferred to third parties. All agreements with our partners comply with the requirements of the EU General Data Protection Regulation and other applicable legislation.

We will only retain your personal data for as long as necessary to fulfill the purposes described in this policy.

Additionally, some data may be stored for a longer period as required to comply with and demonstrate compliance with legal obligations, such as accounting and consumer purchase regulations.

At the customer’s request, personal data concerning them can be deleted. However, for some data, there is a statutory obligation to retain it for a longer period, for example for the following purposes:

• Accounting laws require longer retention periods for information regardless of whether it contains personal data or not
• Fulfillment of responsibilities related to consumer trade
• System log information is collected and stored as required by law to provide our customers with a lawful and secure online store
• Adequate backups of store databases and systems are taken to secure data, correct errors, and ensure data security and continuity

As a customer, you have the right to:

• Access the personal data concerning you, including the right to receive a copy of your personal data
• Request correction or deletion of personal data concerning you
• Under certain conditions, request restriction of processing or object to the processing of your personal data

You can make a request to exercise your rights by contacting our customer service. The request must be specific enough for our customer service to verify your identity. We will inform you if we cannot fulfill certain parts of your request, such as deleting data we are legally required to retain (e.g., credit information) or have the right to keep.

You can request the data stored about you in Suodatinkeskus Suomi Oy’s systems by contacting us via email at: tietosuoja@suodatinkeskus.com

Suodatinkeskus Suomi Oy is committed to providing its customers with opportunities to influence the processing of their data.

You can decide for yourself about targeted marketing, value-added services, and whether to receive various marketing messages. You can find these options by logging into your account management page. We continuously develop our services, so features may be added, changed, or removed.

Customers can also close their customer account at any time and request Suodatinkeskus Suomi Oy to delete their personal data by contacting: tietosuoja@suodatinkeskus.com

Note! In some cases, not all data can be deleted, and legislation may require retaining some customer-related information.

We may transfer certain necessary information to third parties to ensure delivery and for marketing purposes. Your data will also be transferred to the lender in connection with credit decisions.

We also use customer data with third parties for analysis and personalization purposes. We share information about purchase behavior and browsing history with partners to better offer you products and offers that interest you. The information used for analysis and personalization purposes is anonymized (personally identifiable information is removed where not needed) or pseudonymized (personally identifiable material is replaced by artificial identifiers) where possible.

When necessary, we also provide information to authorities. We will always inform the customer about requests for information, if permitted by law. We transfer data to the following third parties:

• Partners for analysis and statistics
• Partners for email marketing, if the customer has chosen to receive newsletters
• SMS partners, where SMS messages are permitted
• To the carrier, if the chosen delivery method is delivery to a pickup point, nearest post office, or the destination
• To the payment processor when paying by card
• To the credit issuer, if the customer chooses to pay with the credit company’s invoice or installment plan
• To the invoicing operator, if the chosen payment method is the Suodatinkeskus website’s own invoicing service
• To the product supplier when ordering electronic licenses or products with direct delivery
• Customs, when purchasing tax-free products
• To collection agencies, when invoices are overdue and passed for collection

Suodatinkeskus ensures a high level of data security and data protection when transferring and processing data in accordance with the EU General Data Protection Regulation.

Customers can restrict the disclosure of data for marketing purposes. In this case, customers are asked to contact customer service at: tietosuoja@suodatinkeskus.com

When paying for orders, we use third-party payment service providers who process your personal data during the payment process in accordance with their own privacy policies.

Paytrail

Paytrail Abp (2122839–7) is a payment intermediary and payment service provider cooperating with Finnish banks and credit institutions. Paytrail Abp appears as the payment recipient on your bank statement or card invoice and forwards the payment to the selling company. Paytrail Abp holds a payment institution license. For complaints, please first contact the product supplier.

Paytrail Abp / Business ID: 2122839–7

Innova 2, Lutakonaukio 7, 40100 Jyväskylä, Finland

Read more about how Paytrail handles your data during payments via Paytrail.

Klarna Bank AB (publ.) / Business ID: 556737–0431

Sveavägen 46, 111 34 Stockholm

Read more about Klarna's privacy policy for payments.

Paypal

You can find Paypal's privacy policy here.

Suodatinkeskus uses cookies and similar technologies such as local storage in the browser. Cookies are small text files exchanged between the browser on the terminal device and the server. Cookies and other identifiers have a set expiration date, after which the browser deletes the identifier.

We use these technologies to implement functionalities, personalization, analytics, and targeted marketing.

Functional cookies and local storage are used, for example, for customer identification, maintenance of login information, and shopping cart functions. For these functions, the use of cookies and local storage and acceptance of their use is mandatory.

Functional cookies and local storage variables set by the server will remain in the browser for a limited period, unless explicitly deleted in the browser settings. When you visit the website, the cookies and local storage variables will be restored if the browser allows it.

Data used for analytics and marketing is anonymized whenever possible. Otherwise, we treat the data as personal data to the extent that the identifier contains information targeting the customer, such as an IP address. Identifiers linked in any way to the customer are also treated as personal data.

Among other tools, we use Google Analytics for analytics related to the usage of our website, popular products, trends, and sales. The information sent to Google is anonymized. Read more about how Google Analytics processes data.

We reserve the right to amend this privacy policy due to service developments and changes in legislation. Significant changes to the privacy policy will be communicated to registered customers in connection with updates to the terms.

This privacy policy replaces the previous privacy policy for Suodatinkeskus.

For questions regarding privacy, data processing, and the data protection regulation, you can contact us via email: tietosuoja@suodatinkeskus.com

Our customer service will also assist you with any other questions you may have.